ROCKNROLA Jewelry Launch Party

Socially Superlative
February 4, 2010

Tuesday night marked the exclusive launch of ROCKNROLA Jewelry, a new line designed by Susan Cohn Rockefeller and business partner, Carola Mack.

Released only two short weeks before Valentine’s Day, the appeal of this collection was obvious to everyone in the room. Additionally, 100% of all purchases made that night went directly to benefitting Oceana, the largest international organization focused solely on ocean conservation.

Artist and designer Deborah Buck opened the doors of her gallery at Buck House for the evening launch. The windows were covered with ocean and marine life decorations and women working the event wore pearl necklaces from the collection. Paired with a little black dress, the combination was both sophisticated and timeless.

The reception opened with introductions from Keith Addis, Chairman of Oceana, Law & Order’s Sam Waterston, and Susan Cohn Rockefeller. Waterston encouraged people to ask questions, explaining this first step is how he initially became involved with Oceana. Throughout the informative presentation, the audience remained engaged and alert.

Guests were then left to browse through the jewelry while sipping martini’s and wine. Deliciously creative hors d’oeuvres were consumed by many and people genuinely seemed to be enjoying themselves. Everyone in attendance received a small gift bag with brochures and Barbara Ettinger’s film, A Sea Change, which Rockefeller produced.

Each jewelry piece is ocean-inspired in color and design. Rockefeller created six different ROCKNROLA Jewelry lines: Rocknrola, Oceana, Unity, Stress Less, Garden, and Love. Every piece was designed with wisdom, spirituality, and nature in mind. The hope is for socialites, celebrities, and the everyday woman to wear the jewelry and share in the passion that Rockefeller and Mack have for improving the planet.

ROCKNROLA Jewelry has the potential to appeal to a wide range of consumers. Each piece presented on Tuesday night was priced at $100, which compared to other high-end lines, is affordable for most. One can choose from classic necklaces or edgy bracelets and charms.

The vision behind this collection was to create wearable art that was chic, yet unique and also versatile to different personal styles. Uptown girls can walk down Fifth Ave in classic pearls while downtown hipsters can rock the sterling silver message tags.

- Megan McDonough

About the ROCKNROLA Jewelry Lines:
“In today’s ever faster moving world, we all need reminders to relax and turn our focus to what really matters: love, unity, nature, and peace. With this in mind, Rocknrola offers six lines of jewelry that help us reset our life-pulse to a place more in tune with nature. Designs are drawn from our oceans, our forests and our gardens, right down to the pollinators – the bees and the butterflies – that keep our earth lush and bountiful. But these pieces aren’t just beautiful, they also encourage us to: Wake up! Enjoy life! Celebrate one another!
Cherish yourself! And work hard to nurture our planet!


About Oceana:
Oceana campaigns to protect and restore the world’s oceans. Our team of marine scientists, economists, lawyers, and advocates win specific and concrete policy changes to reduce pollution and to prevent the irreversible collapse of fish populations, marine mammals and other sea life. Global in scope and dedicated to conservation, Oceana has campaigners based in North America, Europe and South and Central America. More that 300,000 members and e-activists in over 150 countries have already joined Oceana. For more information, please visit www.Oceana.org.


Photos Courtesy of: Joshua Wong, Jon Dee, and Sigrid Rothe.

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