Featuring: Mally Beauty

Socially Superlative
February 8, 2010

Although I did not initially recognize Mally Roncal by her name, after viewing her extensive client list, I realized I had seen her work more times that I can count.

Mally, a high-profile make-up artist to the stars, works with A-list celebrities in the music, fashion, and entertainment industries. Beyonce, Fergie, Rihanna, Taylor Swift, Jennifer Lopez, Angelina Jolie, Rosario Dawson, Teri Hatcher, Kimora Lee Simmons, and Heidi Klum are just some of Mally’s many clients.

Mally enjoys a career of preparing celebrities for the Academy Awards, Grammys, MTV Music Awards, Golden Globes, and New York Fashion Week. With spreads in Harper’s Bazaar, Elle, InStyle, and Glamour, it is nearly impossible not to have a level of curiosity about this creative woman.

Her passion for beauty inspires her to reach women of all backgrounds. She has been a guest on the Today Show, Rachel Ray, Wendy Williams, and the Early Show in segments focused on make-up tips, quick fixes, and seasonal trends. Mally even joined Oprah’s beauty team, giving the Real Housewives of Orange County “makeunders” to help them simplify their daily routines.

I had the opportunity to meet with Mally’s publicist who then invited me to sample some of her products. At first glance, I was immediately drawn to the feminine, pink packaging. Luckily, her samples surpassed the pretty packaging. Even though I have not met Mally yet in person, the picture of her smiling face on the sample kit put a smile on my own.

I found her eyeliners, eyeshadows, and lip glosses quite easy to apply. Her make-up line is girly, colorful, natural-looking, fun and flirty. With a wide range of products in her collection, women will find styles that match their personality and fit their comfort level.

Mally grew up in Upstate New York, and after briefly working in fashion design, she discovered her true talent was in beauty. She launched her Mally Beauty make-up collection in 2004, hoping to educate women on tricks of the trade while providing them with cosmetics of high-quality. Her fresh approach to cosmetics is just one reason why she has been able to form a successful career in this field.

Mally is always looking for innovative ways to style her clients, with looks ranging from soft and natural to dramatic and edgy. With each celebrity, she works to create new ways of achieving a specific look, without sacrificing their individuality. Through garnering these relationships, her business only continues to grow.

By having her line sold on television, it gives viewers a chance to learn how to properly apply these products. This is a huge benefit for everyday women who do not have the time or money to hire a personal make-up artist. To give an idea of Mally Beauty price points, a lip gloss, brow gel, and brow pencil each cost $15. Single Eyeshadow is $18, Volumizing Mascara Duo is $28, and Professional Blush, $35.

Mally Beauty sells out often on QVC in both the U.S. and U.K and The Shopping Channel in Canada. Right here in New York, you can find it at Henri Bendel. All of her products can be seen on her website, www.MallyBeauty.com, along with her online diary, titled Mally TV.

- Megan McDonough


Photos via Brooks PR
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