Swarovski Crystallized: Holiday Jewelry Collection Preview

Socially Superlative
December 6, 2009 


Diamonds are a girl’s best friend, and Swarovski CRYSTALLIZED proved exactly why this saying rings true. This past Thursday, December 3, the company’s Concept Store in SoHo hosted an intimate event allowing guests to view the new holiday jewelry collection. Treated to champagne and healthy hors d’oeuvres, invitees were encouraged to take a tour of the decorative space.

Making my way through the long entrance room I was shocked to discover the reasonable price points of many pieces. With several options under fifty dollars, women can create a look that expresses their individual style and personality. In a tough economy, this is a strategic way to increase sales while maintaining customer satisfaction. With so many different designs to choose from, I began feeling like a kid in a candy store.

Also located on the main level is the lounge, fully equipped with comfortable seating, spacious bar, and exhibition space. This area is perfect for hosting special events, live video streams and exhibits in the fashion, jewelry, and interior design industries. Leading to this area are manikins dressed in exquisite gowns, including one of my favorite designers, Kati Stern of Venexiana. Her black sequin dress immediately caught my attention.

Downstairs is another exhibition area with more seating and decoration. Portraits of Coco Chanel, Audrey Hepburn, Marilyn Monroe, and other fabulous fashion icons line the walls. This museum-like room has several opera hats and jewelry on display inside glass cases. An original dress worn in Phantom of the Opera took my breath away. The beading and lace provide the garment with an extremely elegant appeal.

There was just something about the ambience of the store that made me feel like a million bucks. I couldn’t help but wish I could transplant the massive diamond-studded ceiling-to-floor installation leading to the lower level into my much smaller apartment. For just opening this past summer, several other events have already taken place inside its doors. Just one night earlier, Swarovski hosted a party for Vogue.

Swarovski CRYSTALLIZED currently has three collections. Their Autumn Winter 2009/2010 Collection includes the Noble Collection and the Substance Collection, which features the Liquid Pearl, the Twisted Pearl, the Two-Tone Pearl, and the Clustered Pearl. The Christmas Collection and the Basic Collection serve as the other two collections featured in stores and online.

Customers can join an all-access artistic club that links them with other creative professionals. Their E-commerce Website even gives the option of customizing individual jewelry pieces. The “Jewelry Store” sells ready-to-wear pieces that can be designed by the customer, while the “Elements Store” is the place to purchase loose CRYSTALLIZED Swarovski Elements and other accessories.

- Megan McDonough

http://sociallysuperlative.com/2009/12/06/swarovski-crystallized-holiday-jewelry-collection-preview/

Bravo “Launch My Line” Launch Party at Avenue

Socially Superlative
December 3, 2009

Bravo’s new fashion competition, Launch My Line, celebrated its premiere one day early. Held at hotspot Avenue, judges and contestants strutted down the red carpet before entering the lively party held on Tuesday, December 1st, 2009.

Bravo’s newest creation pairs established business professionals with well-known fashion designers who are there to help their partner in launching his or her own fashion line. At stake for the winning professional is having their line officially launched. The designer who provided guidance and expertise along the way received $50,000 in compensation.

Designers Dean and Dan Caten of DSQUARED2 serve as hosts for the television series, and Lisa Kline and Steffani Greenfield are the judges. Contestants represent different professional backgrounds, which makes the competition even more interesting. From just the first episode, it appears that strict time limits on challenges lead to frustration in the workroom.

Among contestants are jewelry designer Kathy Rose, stylist Louanna Rawls, fashion critic Merle Ginsberg, and fashion writer Patrick McDonald. Actress and model Molly Sims, Tinsley Mortimer and Richie Rich were among party guests. The party would not have been complete without Andy Cohen, SVP Programming and host of Watch What Happens, who was in attendance.

Each contestant appeared quite stylish and genuinely excited to be a part of this project. Vanessa Gonzalez sparked in a vibrant red sequin dress and Marilyn Crawford smiled confidently in her cream-colored ensemble. Keeping her company throughout the night was her limited edition FENDI tote. Perhaps the highlights of the evening were the Caten brothers. Their matching shiny gold blazers and black bow ties truly reflect their quirky and vivacious personalities.

Once inside the doors of Avenue, guests were treated to glasses of champagne, wine, and tasty sushi rolls, waffle fries, among other samplers. The two-level venue was the perfect space for the event, with several television screens strategically set-up to play the premiere episode of Launch My Line.

DJ and contestant Eric Cubee Chee blasted Lady Gaga, Black Eyed Peas, and the birthday girl herself, Miss Britney Spears, as party-goers danced to the beat.

Near the end of the night, bite-sized Crumbs cupcakes were served. New Yorkers love their cupcakes, and Crumbs proved to be the perfect way to end the evening.

Of course, no party is complete without a goodie bag, and Bravo did not disappoint. Guests received Lady Gaga’s The Fame Monster 8 track album, Fekkai Advanced Brilliant Glossing lotion, and a free session from Completely Bare Hair Removal Specialists. Not bad for a day’s work.

- Megan McDonough

http://sociallysuperlative.com/2009/12/03/bravo-launch-my-line-launch-party-at-avenue/

Creative Time Slumber Party

Socially Superlative
November 20, 2009 


This past Wednesday, November 18th, Ace Hotel New York hosted the Creative Time Slumber Party, an event celebrating the launch of a limited edition of pajamas by Will Cotton.

The line was produced by Exquisite Apparel in association with Phillips-Van Heusen. This unisex PJ set was selling for a preview-price of $150. For those who wanted something even more original, they could purchase signed Will Cotton sets for $350.

Will is clearly inspired by desserts, which are depicted in his pajama design. He shared his love for sweets with the rest of the party by having a long table set up in the center of the venue completely covered with every dessert imaginable. Each item was arranged in such a beautiful way, it took about thirty minutes for guests to dare think of disturbing the placement this edible artwork.

Cocktails and snacks were courtesy of April Bloomfield’s The Breslin. Wait staff served appetizers consisting of mini burgers, French fries, grilled cheese sandwich bites, and even fried rabbit. There were several cocktails and glasses of wine offered throughout the evening.

The dress code on the invitation read Boudoirs and Bachelor Pads, and this theme stayed true throughout the night. Book shelves, ornate furniture, and comfortable couches made one feel as if he were in a private sitting room. In one corner by the stairs stood an old-fashioned mirror. Nearby was a stack of boas, fur, silk nightgowns, and bathrobes for guests who opted to play ‘dress up.’

My personal highlight of the night was Jacob Ireland’s tarot card readings. After nervously waiting in line for my turn, I was quickly put at ease by Jacob’s reassuring demeanor. He spent about twenty minutes delving into his explanations of the cards I drew, and despite my initial reservations, I found his assessment of me quite accurate and very impressive.

Around 10pm that evening, musical guest Patrick Cleandenim performed for the crowd, with a DJ set by Matt Creed. By this time, the room was packed, and people were happily chatting away while nibbling on cookies and tarts. Perhaps it was just the sugar rush, but everyone was having a fabulous time.

- Megan McDonough

http://sociallysuperlative.com/2009/11/20/creative-time-slumber-party/

ASI Spring 2010: Press Preview: Custo Barcelona, Silvia Tcherassi, and Min Agostini

Socially Superlative
November 13, 2009

Spring was in the air Wednesday night at a private press viewing for Custo Barcelona, Silvia Tcherassi, and Min Agostini for their Spring 2010 collections. Hosted by ASI Marketing Group and held in their SoHo office, magazine and website representatives were given the exclusive opportunity to sift through these three unique designer brands.

While looking at Custo’s garments, I felt a stabbing in my heart to return to Spain. Although I fell in love with the southern city of Sevilla, I was always intrigued by Barcelona, and after having to suddenly cancel a weekend getaway there two years ago, I couldn’t help but regret this decision. Imagining me wearing a flowing dress walking by the warm seaside seems quite appealing this time of year.

Custo’s collection is full of vibrant color, fun prints, and intricate detailing. Despite the loose-fitting fabrics, each piece looks effortlessly breath-taking and will easily compliment a woman’s body. Perhaps I’m biased, but I had trouble taking my eyes off these clothes. The laid-back elegance of the brand will likely continue in popularity among consumers through the next season. A large plasma screen played their runway show from Mercedes Benz New York Fashion Week, allowing press to view the non-restricting movement of the garments.

Silvia Tcherassi, a native from Columbia, South America, displayed a collection that incorporated bright colors with bold accessories. Strapless dresses, short skirts, and loose-fitting tops mix and match well together, which will enable customers to display their own personality through the garments. I particularly appreciate Silvia’s ability to create long dresses with chic ruffling and her use of feminine prints to create clothes that woman will feel beautiful wearing.

The Min Agostini collection was a bit more focused on architectural construction. Although perhaps less wearable in everyday like than the other two brands, these garments do stand on their own. Most pieces were made in white and other neutral colors, giving the clothes a soft, angelic feel to them. Small, round fabric folds on specific garments gave these looks a floral appeal. When looking at runway stills from New York Fashion Week, the construction serves as a major highlight. Pockets, silhouettes, and head pieces added to the simple yet conceptual collection.

- Megan McDonough

http://sociallysuperlative.com/2009/11/13/asi-spring-2010-press-preview/

Norisol Ferrari: Fall/Winter Collection

Socially Superlative
November 3, 2009

The debut bespoke Fall/Winter collection of Norisol Ferrari was unveiled this past Sunday at Safe Harbor NYC. Designer and brand namesake Norisol Ferrari entitled her collection, “The Beginning,” and displayed sixteen very different looks. Dancers from Merce Cunningham, Joffrey, and other fantastic professional dancers modeled her eccentric line of women’s coats. Starting the night off with complimentary wine, guests socialized and reveled in the unique setting surrounding them.

The production as a whole was very theatrical. Taking place one day after Halloween proved to be an appropriate choice, with both mood and décor reflecting the ominous theme. Slow music composed in minor keys echoed through the speakers, similar to tunes one might hear while walking through a haunted house. Lights remained dimmed throughout the show and smoke filled the room. New York’s professional dancers each embodied a specific character, and their facial expressions, bold make-up, and slow moving strides added to the overall effect of the sinister evening.

Magazine editors and other fashion insiders were seated in wooden chairs down the runway, giving every guest and up close and personal view of the detailed and hand-crafted garments. Although the majority of the coats were black, each piece had a particular style and personality. Ferrari uses luxurious natural fabrics and hand-makes every piece, leaving clients with a one-of-a-kind piece altered to their specific proportions. Norisol incorporates her interest in ancient civilizations into her well-constructed, tailored coats.

Norisol Ferrari was born and raised in New York City, beginning her fashion career at the young age of fifteen, where she interned at a button company. Norisol has worked in both the United States and throughout Europe with Donatella Girombelli, Carole Little Furs, Katharine Hamnett and Gas Jeans. In 1999, Norisol served as co-founder of 2BNN, a ready-to-wear line she launched with friend Nora Nardone. Ferrari offers fittings for her garments in New York City and around the world.

- Megan McDonough

http://sociallysuperlative.com/2009/11/03/norisol-ferrari-fallwinter-collection/


Photo by Peter Ruprect.

Tommy Hilfiger: Spring 2010 Collection

Socially Superlative
November 1, 2009

A private press viewing for Tommy Hilfiger’s Men’s and Women’s Spring 2010 collection was held at the designer’s showroom this past Thursday. Public Relations Manager for Menswear, Diego Louro, and Senior Communications Manager, Melissa Lun, happily greeted press members as they entered the studio.

In the main area, a champagne table was set up for guests. One side of the room showcased women’s clothing, while the other side consisted of menswear, beach towels, and swimsuits. The Hilfiger runway show from September’s fashion week played on a large plasma television screen. This was helpful for guests to better visualize how the clothes appear in everyday life.

The next room showcased the rest of Hilfiger’s collections. Clothes, sunglasses, watches, purses, and shoes surrounded the center table, where more beachwear was displayed. Louro explained that the concept behind both collections is a California, all-American state of mind. For women, each garment is special enough that is can be worn on its own. The clothes are feminine without being too girly. The masculine influence of plaid shirts make this brand a constant stable in consumer closets.

The look book illustrates how Tommy Hilfiger’s designs are classic, original pieces of art that do not need to be over-worked or adorned with accessories. Soft floral dresses and neutral tan, white, and black pieces give the women’s collection a cool, confident, and clean look. The men’s collection incorporates the standard red, white, and blue colors in plaid and striped patterns.

Public Relations Assistant, Jessica Stambaugh, explained that next year marks the 25th Anniversary for the global brand. One new element added this year is collaboration with designer Edmundo Castillo on the shoe designs. Gladiator-looking sandals and heels are constructed with rope material. This original concept seems to be one of the collection’s strong points this season.

As far as prices go, most items are generally affordable. Taking into consideration the tough economy, shoes are sold for under $200, with runway accessories priced slightly higher. Several holiday items will be available this winter, made in cashmere and denim materials. Scarves, hats, wallets and ties can each be purchased for under $100. The sole exception will be ten pairs of red Tommy Hilfiger ice-skates. This limited edition item will be sold at the company’s new global flagship store on Fifth Avenue.

- Megan McDonough

http://sociallysuperlative.com/2009/11/01/tommy-hilfiger-spring-2010-collection-2/

Oceana New York Launch party

Socially Superlative
October 22, 2009

Oceana celebrated the launch of their New York City office this past Monday evening. The party was hosted by Alexander & Brenda von Schweickhardt and held in their beautiful Manhattan penthouse. Guests stopped to pose for photographs before making their way up the spiraled staircase and into the main event.

Oceana Board Chairman, Keith Addis, and Executive Vice-President, Jim Simon proudly welcomed their guests. Addis and Simon later gave well-received introductions about the nonprofit organization, which concluded with their announcing the launch of the New York Office.

Both levels of the apartment reflected an ocean theme that was present in every detail of decoration. Seated on a window ledge leading to the upstairs penthouse were two models dressed in head-to-tail mermaid attire. Their colorful and shiny outfits made quite a splash that night. Upstairs, waiters served delicious gourmet hors d’oeuvres and guests were treated to specialty drinks donated by Zaya. Tiffany & Co. sponsored the event, with Foundation President Fernanda Kellogg in attendance.

Celebrities and well-known members of New York Society attended the exclusive launch in support of the nonprofit’s continued contributions to ocean environments. Gina Gershon, Sue Cohn Rockefeller, Law & Order’s Sam Waterston, fashion designers Tommy Hilfiger and John Varvatos all shared in the festivities. Music producer Nile Rodgers, New York Jets’ Damien Woody, and actor Jeff Goldblum were among other note-worthy attendees. They were all truly excited to be a part of such an honorable organization.

Bettina Alonso, Vice President, Development, was thrilled to have such a successful showing for the event. Extending the launch an extra hour gave people an opportunity to learn more about the situation of our oceans.
“We had a lot of supporters with us, Board Members and Ocean Council members, as well as new faces who have shown interest in knowing more about what how we achieve victories.”

Alonso worked in the European headquarters in Spain for two years before moving to New York, and feels that it is the perfect location.
“New Yorkers have an international approach to topics, as well as Oceana. I also felt, that our very focused results oriented approach is something that appeals to New Yorkers.”

Oceana is a nonprofit international advocacy organization dedicated to protecting and restoring the world’s oceans. With representatives present in North America, Europe, and South and Central America, it makes sense that they locate workers in a global city like New York. Founded in 2001, Oceana staffers and volunteers work tirelessly to reduce pollution and help prevent the destruction of fish, marine mammal, and other sea life habitats and populations.

-Megan McDonough

Here is Oceana’s official mission statement, courtesy of Bettina Alonso
:
Oceans cover 71 percent of the globe, and they are as important to us as they are vast. Not only do they control our climate; they are the primary source of protein for 1 billion people around the world. They drive our economies. For millions of sailors, swimmers, and vacationers of all stripes, they offer a refuge from the metal and concrete that encase our working lives.

Oceana seeks to make our oceans as rich, healthy and abundant as they were in our grandparents’ youth. We look to a future in which dolphin sightings are common along any temperate coast; in which the mighty swordfish, marlin and tuna are abundant once again; in which whales and sea turtles thrive, cod are plentiful on both sides of the Atlantic, local fishing cultures evolve rather then decline and in which fish are a safe, growing and plentiful source of food around the world.

In the last few decades we have seen the benefits of restored rivers and lakes – for ecological and economic health – in many parts of the world. We can reap the same benefits from healthy oceans. We can restore ocean ecosystems that will sustain us, entertain us, amaze us and generate jobs around the world for centuries to come.

http://sociallysuperlative.com/2009/10/22/oceana-new-york-launch-party/

Banana Republic: A Decade on Fifth

Socially Superlative
October 20, 2009

Banana Republic proudly celebrated their Tenth Anniversary by hosting an exclusive event at their store located on Fifth Avenue and near Rockefeller Center. Despite the horrendous weather Thursday night, guests were not easily deterred from taking part in the festivities. Quite the lengthy line formed outside the door.

The New Yorker served as a proud sponsor for the brand, and many guests received complimentary gift bags which included a Banana Republic women’s fragrance and an edition of the magazine. The DJ played up-beat music that appealed to shoppers of all ages.

Guests were greeted to glasses of champagne upon entering through the store’s front doors. Wine was also offered at tables set up on the upper two levels. Bite sized red velvet, vanilla, and chocolate cupcakes were distributed to eager shoppers as they browsed through the Fall 2009 collection. Those who spent over $100, received 25% off their purchases.

Each corner of the store was organized well and nicely decorated. Black and white framed sketches lined the wall, complimenting the simple elegance Banana Republic is known and loved for. A comfortable lounge area allowed guests to socialize before heading to the clothing racks.

Men shopped for clothes on the downstairs level, while women’s clothing took up both the main level and the top floor. Many shoppers were seen looking through the extensive sale rack, which offered a wide variety of discounted outerwear, shoes, and accessories.

The boot section and the jewelry displays were popular picks for many women as well. Despite the crowded store, each customer was given individual attention. Many purchases were made that night, surely boosting Banana’s sales in a tough economy. Beginning at 7pm and ending two hours later, smiles were seen on customers’ faces as they headed back out to face the cold, rainy weather.

- Megan McDonough

http://sociallysuperlative.com/2009/10/20/banana-republic-a-decade-on-fifth/

Hernan Lander Spring 2010

Hernan Lander

October 5, 2009

Socially Superlative

Designer Hernan Lander held a private viewing of his Spring 2010 Collection at his studio right across from the Fashion Institute of Technology (FIT). After showing at Gotham Hall during New York Fashion Week, Lander opted to make his clothes more accessible to press and buyers by allowing them to view his designs in the very place where they were first created.

Francesca Simon, Managing Director for iConcept Media Group, the organization handling Lander’s Public Relations, explained her decision to become involved in the development of this designer. “Following the fashion show, the clothes were so incredible, I felt people needed to see them up close.”

By viewing the garments in this way, buyers and press were able to gain insight into Lander’s design aesthetic. One wall was covered with dozens of sketches and fabric swatches. Hernan’sshoe collection was displayed on a table in the back of the studio, positioned near his sewing machines. Two models alternated trying on different looks, while staff members delved into fabric and styling choices. The whole process was highly organized and low-key.

The Dominican-American designer was very inspired by African culture, and incorporated several themes into his garments. Simon explained his goal of maintaining a balance between nature and industrialization. Upon receiving a photograph of a child Hernan had been sponsoring, the young designer was shocked to see the child playing with a zipper instead of an actual toy. From this image, Hernan decided to integrate the zipper into a major aspect of his collection.

Hernan’s clothes are quite sellable, primarily due to their marketability to women of different shapes and sizes. In choosing neutral colors such as black, white, and cream, Hernanaims to reflect the nature in Africa. By adding gold metallic detailing, his designs begin to stand out. Women will also enjoy wearing these garments because they flatter the curves of the body. Through draping flowing material, women can hide imperfections or insecurities they have with their own bodies. For those who are flat chested, Hernan has created gowns with intricate detailing that instead draw attention to their back.

Women can wear Hernan’s clothes as separates or they can mix and match one or more garments together. One standout piece is a white vest with black zippers in a crisscross pattern.Lander’s clothes are full of contrasts; they are edgy and feminine, hard and soft, classic and bold. The silk wool and jersey fabrics allow Hernan to create different looks, all flattering the body while staying true to his theme of nature and industrialization.

Lander is very well known in the Dominican-Republic, where he dresses and styles celebrities. At the end of October, he will unveil his newest collection, a menswear line made in comfortable jersey material. He also plans to take his jewelry sketches to the next level by incorporating them into future collections. Hernan has previously collaborated with designersRogelio Velasco and Ralph Lauren. He worked for Donna Karen before developing his own line.

- Megan McDonough

http://sociallysuperlative.com/2009/10/05/hernan-lander/

Baby Phat Spring 2010

September 17, 2009

Socially Superlative

Never in my wildest dreams did I expect to be allowed past the doors of a Baby Phat runway show. This twice a year extravaganza is notorious for overbooking and is known for being strict when it comes to gaining entrance. Rumor has it that even those with seat assignments can be left out in the cold.

It was sheer luck that enabled me to be in this priviledged position. Earlier that same evening, I met a London stylist who whipped out her spare ticket and invited me to the Kimora Lee Simmons Spring 2010 Collection. Feeling a bit like Charlie when he discovers he has found a Golden Ticket, I was shocked by how my night was unfolding.

Upon arriving to the Roseland Ballroom, there were so many levels of security; it was a workout just to find my chair. When I finally pushed through, I was immediately hit with blinding lights, an enormous crowd of people, and most fabulous of all, a golden sparkled runway. There were surely a couple hundred guests in attendance, scattered on three different viewing levels.

As stated in the program, Kimora was inspired by the “flirty fashions of the 70s mixed with Moroccan ambiance.” To achieve her dramatic and romantic style, Simmons incorporated chunky necklaces, jewels, slandering leggings, and sequence to give her collection a touch of feminine rawness. Flowing patterned dresses and laced blouses reflected her design concept.

The clothes themselves were not extraordinary. They were flashy, a bit over the top, and very trendy. However, by pairing bright oranges and blues with neutral colors, it allowed her outfits to appear more wearable to consumers. The main focus was on the production itself, more so than the clothes. Loud hip-hop music blasted through the sound system, and the crowd loved every minute of it.

Simmons’ collection included daywear, swimsuits, and men’s jeans. Loose-fitting dresses, slender pants, and mini skirts were looks pulled off successfully. While I would not choose to wear many of the garments, Kimora does have a strong following and diverse clientele, enabling her to survive the economy’s current downturn.

The models had a fierce independence and tough attitude as they made their way down the glittery runway. Simmons used women and men of various ethnicities to present her looks, ultimately allowing her clothes to be more relatable to the general public. The girls were not the typical stick thin type, which was a smart move considering Simmons’ clothing is meant to flatter multiple body types.

All things said and done, this night will be a memorable one for many.


- Megan McDonough

Socially Superlative

http://sociallysuperlative.com/2009/09/17/baby-phat-spring-2010/

Photo courtesy of NYMag.

Tuleh Spring 2010

September 16, 2009

Socially Superlative

After a hectic weekend of countless off-site locations, I had finally made my way to the infamous Tents at Bryant Park. It had been six months since our first encounter, and I felt a sense of comfort walking through the large white doors and into the circus that is New York Fashion Week.

Everything looked as I remembered; open bar to the left, McCafe to the right, guards attempting to exert more power than they have, and fashionistas surrounding me at every corner. It is quite entertaining to observe some of the people who frequent these shows. Each diva portraying a more fabulous persona than the next.

Moving from my original seat assignment to a coveted spot in the second row, I was quite pleased with how smooth the night was turning out. I had a nearly perfect view of the Promenade’s two-sided runway and was eagerly awaiting the start of the show.

Tuleh designer Bryan Bradley presented and assortment of beautiful gowns, sharp suits, and flirty cocktail dresses. Influenced by Deborah Eisenberg’s New York Review of Books from “The World We Live in,” Bradley’s collection was inspired by short-stories, stressing that the plot of short fiction must be “a stranger, more volatile, and more evanescent sort of thing” than that of a novel.

I thoroughly enjoyed the Tuleh Spring 2010 collection. I can easily see clientele from different backgrounds and with contrasting styling preferences wearing any of the looks presented. By pairing a soft colored skirt with a rough leather jacket, both the Upper East Side prepster and the downtown hipster will be satisfied.

Bradley’s creations achieved various looks, all connecting back to his original concept. Beginning with sportswear and ending with glamorous, dreamlike white pieces made me feel as though I was living in a fairy tale. His final look was a heavenly wedding dress that would make any woman wearing it believe she were royalty. The detailing on each garment was well planned and did not overpower other aspects of the overall design.

Bradley launched his line in 1998 with former partner Josh Patner, who also designed for Tuleh until 2001. His garments are sold in the most exclusive stores including Bergdorf Goodman, Saks Fifth Avenue, and Neiman Marcus. Ashley Judd, Cameron Diaz and Chloë Sevigny have all worn Tuleh designs and remain avid fans of the designer.

- Megan McDonough

Socially Superlative

http://sociallysuperlative.com/2009/09/16/tuleh-spring-2010/

Jeremy Laing: Spring 2010

September 15, 2009
Socially Superlative

Jeremy Laing was among several designers who opted to introduce their Spring/Summer 2010 collections at Milk Studios. Models staring straight ahead, stone-faced and emotionless, presented each look. They were lined up on either side of the studio’s large center area and along the back wall. The overall effect made the clothes appear as they would be seen hanging in a showroom. One at a time, each model was then instructed to walk a certain part of the room.

For the most part, Laing used neutral blacks, beiges, whites, and ivories. Geometric prints, asymmetrical styling, and fabric layering resulted in a truly innovative concept. Jeremy has skillfully mastered his use of creating form through experimenting with different textiles. The collection also reflected an eco-friendly and comfortable way of wearing clothes. Garments were loose-fitting, moveable, and non-restricting. A mix of silk, lace, leather, and mesh materials completed many looks.

Jeremy Laing is a Canadian-born designer who grew up on an army base in Germany. At the tender age of thirteen, Laing began to sew. His love for fashion and creativity continued to develop throughout his education in both Toronto and at Westminster University in London. The young designer has previously worked for Alexander McQueen and is best known for his organic approach to constructing his garments. He believes in maintaining unity in every aspect of his designs to form a comprehensive whole.

- Megan McDonough

Socially Superlative

http://sociallysuperlative.com/2009/09/15/jeremy-laing-spring-2010/

Frank Tell: Spring 2010

September 15, 2009
Socially Superlative

Frank Tell displayed his Spring/Summer 2010 collection at Milk Studios this past Sunday. I came into this show not knowing much about Frank Tell or his designs but left rather impressed. His clothes are feminine and sexy, yet each has a tough rawness that provides a unique quality to his overall collection. The majority of Tell’s garments are constructed in metallic black, bronze, silver, and copper. Pale blues and lavenders allow his edgy looks to achieve a softer appeal.

By building an untraditional runway forming into a circular shape, audience members had the option of viewing the garments at various angles. This set-up also allowed guests

to enter and exit the viewing without causing a commotion. The eight minute cycle of Tell’s nineteen new looks repeated for the entire two hour duration. After the first run, the stylish designer made himself available to meet and greet his guests.

The mix of hard and soft textures provides the perfect compliment to each outfit. Pairing a sharp blazer with silk skirts draped in soft hues is a personal favorite of mine. These body-hugging, futuristic outfits can be worn as separates or together. Detailing on the garments is very geometric and stays true to Tell’s overall concept. Another unexpected aspect is the copper animal claw necklaces that adorned several outfits.

Frank Tell is still a relatively new designer who continues to gain credibility in the competitive world of fashion. Best known for his two-tone palate, geometric shapes, and slimming silhouettes, Tell is definitely a designer to keep an eye on.


- Megan McDonough

Socially Superlative

http://sociallysuperlative.com/2009/09/15/frank-tell-spring-2010/

Binetti: Spring 2010 Collection

September 14, 2009

Socially Superlative

They say good things come to those who wait, and after a long but exciting day of shuffling from show to show in the rain, I had finally made it to Binetti's location all the way on Tenth Avenue at Exit Art. There was one slight glitch; my name was printed nowhere on the list. Playing it cool and politely explaining that this was their fault and not mine, the calm and collected

check-in girl wrote me a ticket on the spot. Glancing down at my seat assignment I could hardly believe my eyes. They had given me front row, in the center of the runway, goodie bag included!

My first front row experience surpassed the already high expectations I had begun to form in my head. With mere inches separating me from Binetti's creations, I was inspired to say the least. While I cannot say that I would wear every one of his pieces, I appreciate Binetti's vision and use of different fabrics in an assortment of textures, colors, and prints. As with many desi

gner collections, certain looks were more wearable than others. Some of these included a professional black business suit, a yellow silk dress, and slimming pants.

The collection started off strong with a ‘silk chiffon splash painted dress with embellished jeweled neckline.’ Several other dresses, tunics, togas, and gowns completed the glamorous appearance Binetti appreciates. The garments, despite being well tailored with superb workmanship, went under-noticed due to the immense amount of Swarovski crystal, embroidered beading, and studs adorning the majority of the outfits.  

For the most part,  Binetti's collection was cohesive. Specific styling choices created a contrast in maintaining a consistent theme. Models walked down the runway in platform heels that gave off a modernistic vibe, while sheer fabrics and softer colors used on other garments resulted in a more bohemian feel. Ultimately, it was the simple, well-constructed pieces that stood out most positively for me.

Diego Binetti launched his line in August of 2002 after working as a designer for both Jill Stuart and Bulgari. Born in Argentina, Binetti studied at the International Fine Arts College in Miami, now known as Miami International University of Arts & Design, after his Italian parents moved to Florida. He also has previous experience working as a stylist in Milan. His fan base continues to grow with each new collection he presents.

-Megan McDonough

Socially Superlative

http://sociallysuperlative.com/2009/09/14/binetti-spring-2010-collection/

Karen Walker: Spring 2010

September 14, 2009

Socially Superlative

It was a packed house at the Karen Walker show, where the polished designer displayed a nautical theme through unique dresses, sweaters, shorts, and outerwear. Held at the Altman Building this past Saturday on September 12th, 2009, navy blue and white were the primary colors used in the first part of the collection. Reds, yellows, and multicolored prints crept into the mix midway through the show.

Her collection, entitled The Village, is inspired by the 1960’s British television series, ‘The Prisoner.’ The TV series takes place by the seaside at a holiday resort serving as a prison for retired spies. Going off the theme of contrasts, Walker includes red and grey fine silk cashmere knits, navy blazers, and cotton dresses. Every piece evokes a seaside mood that ties in well with the rest of her collection.

Walker constructed each garment with master skill and managed to create clothes that will appeal to consumers. She did so without sacrificing her creative vision. Bold green florals and polka dot prints make the garments visually pleasing. Tortoise shell sunglasses, cricket hats, and canvas bags completed several looks. Each garment going down the runway stayed true to Walker’s design concept.

Karen Walker for Pointer footwear collection also made its debut down the runway. Pointer, a British footwear brand, collaborated with Walker to create the perfect shoes for her Spring/Summer 2010 collection. ‘The Alice Boat shoe’ and the ‘Caz Desert shoe’ were worn by several models and gave many outfits a more playful appearance.

This is Karen Walker’s seventh runway show at New York Fashion Week. Already one of the premiere New Zealand designers out there, celebrities such as Sienna Miller, Liv Tyler, Tyra Banks, and style icon Madonna have worn her designs. Walker lives in New Zealand with her husband Mikhail Gherman, and their young daughter.



Some highlights include (descriptions as stated in the program):
- Cropped trench coat over navy self-check narrow cropped pants
- Navy cotton frill shoulder dress
- Navy and white dot cotton playsuit with frill shoulder detail
- Navy oversized spot cotton parachute dress with navy and gold belt
- Blue and white brocade cropped jacket

- Megan McDonough

Socially Superlative

http://sociallysuperlative.com/2009/09/14/karen-walker-spring-2010/                                                                   

Maria Grachvogel: Spring 2010

September 14, 2009
Socially Superlative

Maria Grachvogel unveiled her American debut and Spring Summer 2010 Collection at the Altman Building this past Sunday. A chance encounter with a fabulous Scottish woman led to an invitation to be her ‘plus one’ at the showcase. With much success in London, I was excited to see what Grachvogel had created.

As much as I had hoped to rave about this collection, I found the clothing quite forgettable. Complimentary English tea, scones, cupcakes, and small sandwiches seemed to be the highlight for most guests. Having lived in London for a few months myself, I appreciated the mood and feel of the presentation, but that is as far as my enthusiasm goes. Regardless, it was refreshing to relax from a hectic day of fashion shows with a nice cup of tea and good company.

There were some beautifully executed silk and satin dresses displayed down the runway, but nothing mind-blowing. For the most part, Grachvogel chose black, white, and crepe colored fabrics, with the exception of a bright yellow tunic and two red outfits. My favorite look was a black and white long backless print dress. Maria was seen sporting this garment during the two hour presentation. High waisted pants and loose fitting blouses completed the collection.

The designer’s line is aimed at an older, more sophisticated woman, which was apparent when glancing at the make-up used on the models. The young teenagers appeared to have aged about fifteen years. It would have been more appropriate to have hired older women to wear these looks. I did, however, enjoy the low-key jazzy music played in the background.

Grachvogel’s collection will most likely sell, especially to wealthy upper class women who are sure to find her pieces wearable for any occasion. While I would have preferred to see a concrete vision or something a bit more innovative, Maria’s clothes are elegant nonetheless. She certainly has mastered the skill of knowing what best flatters a woman’s body.

- Megan McDonough

Socially Superlative 

http://sociallysuperlative.com/2009/09/14/maria-grachvogel-spring-2010/                                                           

Ivy H: Spring 2010 Debut Collection

September 14, 2009
Socially Superlative

Although I had no specific expectations for new designer Ivy Higa’s debut collection, Ivy h., I found myself rather impressed by the soft color palette of her clothes. Ivy decided to present her Spring 2010 collection at the New Art Center on Eight Avenue, only a short distance from the Bryant Park tents. The venue made sense considering the designer’s inspiration comes from art galleries.

It was a little chaotic when guests were finally allowed into the viewing rooms. Models scrambled around trying to catch Higa’s last minute instructions. I felt as if I was not meant to be there yet, or that I should pretend to look away from the distracting scene. Complimentary wine and pizza were offered during the viewing. It was a bit of a strange combination, but a nice treat nonetheless.

Higa’s debut collection is inspired by Akari Lamps, created by artist Isamu Noguchi. Heavily influenced by the illumination of the lanterns, Ivy makes her clothes using sheer and transparent fabrics in neutral ivory and pearl. The garments are meant to be wearable from day to night. Her use of silk, linen, and cotton provide an almost dreamlike quality to her designs. In my opinion many of her garments resembled nightwear, and by having the looks displayed as unmoving works of art, it took away from their overall wearability.

Ivy is a very personable and friendly woman. I had the chance to interview her and she gave some insight into her design aesthetic. “My background is in art, so I am very inspired by art galleries.” Furthermore, she aims to create clothing that is comfortable and not constricting. Ivy said, “It’s all about comfort, but at the same time I want to keep it sexy and beautiful.”

Ivy Higa was raised in Kailua-Kona, Hawaii, and began designing at the early age of thirteen. Upon receiving her Bachelor of Arts degree from the University of Hawaii, Higa moved to New York City to pursue her career in fashion design. After graduating from Parsons the New School for Design, Ivy worked for Donna Karen and later Edward Wilkerson. In fall of 2008, the young designer decided to start her own line, naming it Ivy h. She hopes to begin a menswear collection in the near future.

A couple highlights from Ivy h. include: Silk gathered neck convertible blouse w/ kimono sleeve, Silk long convertible side tie jumpsuit, Cotton strapless corset convertible sash dress with side pleat detail, Silk convertible cowl sleeve blouse w/ tiered ribbon detail w/ tank, and Silk slouch pocket dress

- Megan McDonough

Socially Superlative

http://sociallysuperlative.com/2009/09/14/ivy-h-spring-2010-debut-collection/

Kahri: Spring 2010 Collection

Socially Superlative

September 12, 2009

Last night KahriAnne Kerr unveiled her Spring 2010 collection. Held at Webster Hall, the evening began with a photography exhibit by Art of Fashion. Guests were treated to an open bar in addition to free cupcakes from Cami’s Coco Treats.

Webster Hall proved to be a popular and well-suited venue for the designer to display her new collection. The dimly lit space gave off a jazzy feel, with comfortable leather couches and candlelit tables serving as decoration. The models emerged out of a small door on the elevated stage before stepping down to the crowd level, giving each audience member a perfect view of the garments.

Kerr’s collection was both unique and wearable. In an economy where consumers are hesitant to splurge on an outfit outside of their price range, designers are hit with the challenge of creating pieces that stand out enough for women to forget about their budget and make the purchase. Each of Kerr’s outfits has a feminine, youthful appeal. Her signature rocker aesthetic came through, adding the perfect touch to her designs.

Upon viewing the spring collection, I envisioned many of these outfits being worn in Miami or some other tropical location. Models wearing dresses in soft lavender, aqua, and white seemed to float across the wooden floor. Small lace hats were added to some outfits, while black zippers and belts completed other looks. The perfect combination of sex appeal, femininity, and class are shown in each of Kerr’s designs.

Originally from Iowa, KahriAnne discovered a love for art and creativity from an early age. With no formal training, Kerr taught herself how to sew. During her freshman year at BYU-Idaho, KahriAnne first displayed her designs on the runway. The fashion department was impressed, and awarded her the “Best Fashion Designer” and the “Most Promising Designer” that year.

After moving to NYC in 2003 for a program at FIT, Kerr started to sell her designs in local stores. Her clothing can be found in stores across the US, England, Scotland, and Israel, in addition to numerous online boutiques. Best known for her hip rock-inspired outfits, many celebrities can be seen sporting her look. After viewing her designs, I might just splurge myself!

- Megan McDonough

Socially Superlative

http://sociallysuperlative.com/2009/09/12/kahri-spring-2010-collection/

Odyn Vovk Spring/Summer 2010

September 10, 2009

Socially Superlative

It was a night of contrast at the Odyn Vovk Spring/Summer 2010 runway show. Kicking off Fashion Week Spring 2010 early on September 9th, 2009, the show was held at St. Marks Church in the East Village where black was the color of choice for the many men and women eagerly awaiting entrance into the venue.

From the view outside, one may have assumed there was a funeral procession about to take place. In fact, an elderly man sitting on a nearby bench was quite surprised when I informed him that the line was for a designer’s new collection.

At first unsure as to whether St. Marks was an appropriate venue choice for this collection, my doubts were quickly washed away. As guests took their seats, the lights went down and calming Celtic music filled the air. For a brief moment, one may have forgotten they were at an Odyn Vovk show, and actually thought they were at a religious service.

The room was quiet, peaceful, and calm. Once the lights turned on, the first model made his way down the runway, dressed in an elephant hide and denim vest and canvas slit overlook trousers. The blank white walls inside the church emphasized the dark colors and dramatic designs displayed in Sherbanenko’s collection.

The overall vibe was very street savvy, with layered tops, cape-like jackets, and loose fitting pants. Chains, slicked-back hair, dark make-up, and body tattoos completed the unique gothic esthetic of Odyn Vovk. Despite the messy appearance of many of the garments, the construction of the pieces were noticeable well-done. Mixing leather, cotton, and suede pieces, all done in dark colored fabrics, highlighted the extraordinary detail in each garment.

Everyday trends such as wearing a baseball cap, necklace, leggings, and jeans served as integral parts of the overall design concept. Each piece in the collection was dramatic, yet very wearable. Fans of Odyn Vovk seem to appreciate being able to dress in clothes that are not only comfortable to wear, but self-expressive. Several audience members agreed that each piece was relatable to an everyday look. The outfits all had an overall dramatic appearance; yet individual touches allow wearers to make the clothes reflect their own personal style.

The theme for Odyn Vovk’s Spring/Summer 2010 collection was ”Confined Translation.” The clothes aim to depict past events in relation to the urban and environmental influences seen in nature. Odyn Vovk is a Ukrainian work meaning “One Wolf.” As stated in the program, the name reflects “cunning, wisdom, searching, dreams, magic, transformation, death, rebirth, and protection.”

Austin Sherbanenko, the Los Angeles based designer, is very up-and coming in the fashion world. Still a young brand, Odyn Vovk already has a faithful fan base and strong following. From the positive reactions from his show last night, it looks like Sherbanenko is on the right path for more recognition in the fashion industry.

- Megan McDonough

Pieces on the runway included:

Black Sheep & Prodigal Sons
Goatskin Leather shirt
Buffalo Canvas bakpac
Combo calf-hide and denim jacket
Nascha painted vintage ivory and white lamb neckpiece
Waxed kangaroo leather shirt
Hand-dyed cure tee
Tiska vintage ivory pigskin breastplate
Racer waxed calf vest

Socially Superlative

http://sociallysuperlative.com/2009/09/10/odyn-vovk-springsummer-2010/

Tiffen Steadicam Sponsors Julian Chojnacki, SOC Workshop

Tiffen Steadicam Sponsors Julian Chojnacki, SOC Workshop

Tiffen Steadicam is proud to sponsor Julian Chojnacki, SOC for his workshop in 3D technology on Saturday July 11, 2009. Chojnacki, who recently finished working on The Final Destination as both the steadicam operator and camera operator, will be discussing techniques and tricks of the trade in working with this emerging technology.

Chojnacki actually learned and developed his skill as a steadicam operator from its inventor, Garret Brown. Since then he has worked on numerous films and television series including Final Destination, Inconceivable, Rebound, and the popular Nash Bridges.

Hilary Araujo, Vice President of Marketing for Tiffen believes their product is a perfect fit for this workshop. “If you look at the list of films Julian has been involved in as both a steadicam and camera operator, it is important that we support these efforts. This is a wonderful time to bring our product forward.”

Tiffen’s commitment to student filmmakers is another prime motivation for Tiffen’s sponsorship.

“This workshop is perfect for students who are aspiring film and video makers and we want to support their efforts,” Araujo said.

Tiffen will even be distributing complimentary Steadicam DVD’s to the first fifty sign-ups for the workshop. Kim Welch, founder of Welch Integrated, Inc. and Studentfilmmakers Magazine, is thrilled to have Tiffen as a sponsor.

“The quality of Tiffen Steadicam is top notch and widely used within the Motion Picture Industry. I’m excited to have them on board with this event,” Welch said. Julian Chojnacki’s educational session on 3D will be an all inclusive workshop. Commencing at 9:30am for a half-hour networking opportunity with Chojnacki, attendees will then participate in the two hour workshop, followed by an hour for questions.

Julian will be discussing a wide range of topics including how we see in 3D and how the camera reproduces the images. He will also cover the process of making alterations to a film and the limitations with shooting in 3D. He will even display images from Final Destination and share some of his experience working on the production set.

StudentFilmmakers Magazing
Welch Integrated, Inc.
http://www.studentfilmmakers.com/news/Tiffen-Steadicam-Sponsors-Julian-Chojnacki-_SOC-Workshop.shtml

Julian Chojnacki, Camera Operator on Final Destination, speaks on the future of 3D

Julian Chojnacki, Camera Operator on Final Destination, speaks on the future of 3D

StudentFilmmakers is proud to present Julian Chojnacki, SOC as he hosts an exciting and educational workshop on all aspects of 3D in movie production on Saturday July 11, 2009. An active member of the Society of Cinematographers, Julian has extensive experience working with numerous talented and accomplished Directors in the Motion Picture industry. Some of his credits include Final Destination, Inconceivable, Rebound, and the popular Nash Bridges.

While serving as both steadicam operator and camera operator on The Final Destination (2009), Julian has developed a valuable perspective on the use of 3D in films and believes this technique is here to stay.

“3D films place the audience right in the story. The process and costs are becoming more reasonable. 3D is here to stay,” Chojnacki said.

This educational 3D workshop will be held on Saturday, July 11, at the StudentFilmmakers Magazine headquarters, 1133 Broadway, New York, New York 10010. Beginning at 9:30am for a networking session, attendees will get the chance to speak one on one with Julian before the three hour session begins. There will also be a one hour Question and Answer period, where students and other workshop attendees are encouraged to ask questions pertaining to 3D and cinematography.

Julian will be discussing a wide range of topics including how we see in 3D and how the camera reproduces the images. He will also cover the process of making alterations to a film and the limitations with shooting in 3D. He will even display images from Final Destination and share some of his experience working on the production set.

Kim Welch, founder of Welch Integrated, Inc. and StudentFilmmakers Magazine has produced several workshops in the past and is excited to make these opportunities once again assessable to student and professional film and video makers.

“These training workshops are at the heart of our mission – to train, educate, and inspire filmmakers to become successful in this competitive industry,” Welch said. Registration for this event is online at StudentFilmmakers Workshops . Regular admission is $55, with special discounts offered for students and early sign-ups. The first fifty people registered will receive a complimentary Steadicam Training DVD!

StudentFilmmakers Magazine
Welch Integrated, Inc.
http://www.studentfilmmakers.com/news/Julian-Chojnacki_-Camera-Operator-on-Final-Destination_-speaks-on-the-future-of-3D.shtml