October 20, 2009
Banana Republic proudly celebrated their Tenth Anniversary by hosting an exclusive event at their store located on Fifth Avenue and near Rockefeller Center. Despite the horrendous weather Thursday night, guests were not easily deterred from taking part in the festivities. Quite the lengthy line formed outside the door.
The New Yorker served as a proud sponsor for the brand, and many guests received complimentary gift bags which included a Banana Republic women’s fragrance and an edition of the magazine. The DJ played up-beat music that appealed to shoppers of all ages.
Guests were greeted to glasses of champagne upon entering through the store’s front doors. Wine was also offered at tables set up on the upper two levels. Bite sized red velvet, vanilla, and chocolate cupcakes were distributed to eager shoppers as they browsed through the Fall 2009 collection. Those who spent over $100, received 25% off their purchases.
Each corner of the store was organized well and nicely decorated. Black and white framed sketches lined the wall, complimenting the simple elegance Banana Republic is known and loved for. A comfortable lounge area allowed guests to socialize before heading to the clothing racks.
Men shopped for clothes on the downstairs level, while women’s clothing took up both the main level and the top floor. Many shoppers were seen looking through the extensive sale rack, which offered a wide variety of discounted outerwear, shoes, and accessories.
The boot section and the jewelry displays were popular picks for many women as well. Despite the crowded store, each customer was given individual attention. Many purchases were made that night, surely boosting Banana’s sales in a tough economy. Beginning at 7pm and ending two hours later, smiles were seen on customers’ faces as they headed back out to face the cold, rainy weather.
- Megan McDonough
http://sociallysuperlative.com/2009/10/20/banana-republic-a-decade-on-fifth/
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