Swarovski Crystallized: Holiday Jewelry Collection Preview

Socially Superlative
December 6, 2009 


Diamonds are a girl’s best friend, and Swarovski CRYSTALLIZED proved exactly why this saying rings true. This past Thursday, December 3, the company’s Concept Store in SoHo hosted an intimate event allowing guests to view the new holiday jewelry collection. Treated to champagne and healthy hors d’oeuvres, invitees were encouraged to take a tour of the decorative space.

Making my way through the long entrance room I was shocked to discover the reasonable price points of many pieces. With several options under fifty dollars, women can create a look that expresses their individual style and personality. In a tough economy, this is a strategic way to increase sales while maintaining customer satisfaction. With so many different designs to choose from, I began feeling like a kid in a candy store.

Also located on the main level is the lounge, fully equipped with comfortable seating, spacious bar, and exhibition space. This area is perfect for hosting special events, live video streams and exhibits in the fashion, jewelry, and interior design industries. Leading to this area are manikins dressed in exquisite gowns, including one of my favorite designers, Kati Stern of Venexiana. Her black sequin dress immediately caught my attention.

Downstairs is another exhibition area with more seating and decoration. Portraits of Coco Chanel, Audrey Hepburn, Marilyn Monroe, and other fabulous fashion icons line the walls. This museum-like room has several opera hats and jewelry on display inside glass cases. An original dress worn in Phantom of the Opera took my breath away. The beading and lace provide the garment with an extremely elegant appeal.

There was just something about the ambience of the store that made me feel like a million bucks. I couldn’t help but wish I could transplant the massive diamond-studded ceiling-to-floor installation leading to the lower level into my much smaller apartment. For just opening this past summer, several other events have already taken place inside its doors. Just one night earlier, Swarovski hosted a party for Vogue.

Swarovski CRYSTALLIZED currently has three collections. Their Autumn Winter 2009/2010 Collection includes the Noble Collection and the Substance Collection, which features the Liquid Pearl, the Twisted Pearl, the Two-Tone Pearl, and the Clustered Pearl. The Christmas Collection and the Basic Collection serve as the other two collections featured in stores and online.

Customers can join an all-access artistic club that links them with other creative professionals. Their E-commerce Website even gives the option of customizing individual jewelry pieces. The “Jewelry Store” sells ready-to-wear pieces that can be designed by the customer, while the “Elements Store” is the place to purchase loose CRYSTALLIZED Swarovski Elements and other accessories.

- Megan McDonough

http://sociallysuperlative.com/2009/12/06/swarovski-crystallized-holiday-jewelry-collection-preview/

Bravo “Launch My Line” Launch Party at Avenue

Socially Superlative
December 3, 2009

Bravo’s new fashion competition, Launch My Line, celebrated its premiere one day early. Held at hotspot Avenue, judges and contestants strutted down the red carpet before entering the lively party held on Tuesday, December 1st, 2009.

Bravo’s newest creation pairs established business professionals with well-known fashion designers who are there to help their partner in launching his or her own fashion line. At stake for the winning professional is having their line officially launched. The designer who provided guidance and expertise along the way received $50,000 in compensation.

Designers Dean and Dan Caten of DSQUARED2 serve as hosts for the television series, and Lisa Kline and Steffani Greenfield are the judges. Contestants represent different professional backgrounds, which makes the competition even more interesting. From just the first episode, it appears that strict time limits on challenges lead to frustration in the workroom.

Among contestants are jewelry designer Kathy Rose, stylist Louanna Rawls, fashion critic Merle Ginsberg, and fashion writer Patrick McDonald. Actress and model Molly Sims, Tinsley Mortimer and Richie Rich were among party guests. The party would not have been complete without Andy Cohen, SVP Programming and host of Watch What Happens, who was in attendance.

Each contestant appeared quite stylish and genuinely excited to be a part of this project. Vanessa Gonzalez sparked in a vibrant red sequin dress and Marilyn Crawford smiled confidently in her cream-colored ensemble. Keeping her company throughout the night was her limited edition FENDI tote. Perhaps the highlights of the evening were the Caten brothers. Their matching shiny gold blazers and black bow ties truly reflect their quirky and vivacious personalities.

Once inside the doors of Avenue, guests were treated to glasses of champagne, wine, and tasty sushi rolls, waffle fries, among other samplers. The two-level venue was the perfect space for the event, with several television screens strategically set-up to play the premiere episode of Launch My Line.

DJ and contestant Eric Cubee Chee blasted Lady Gaga, Black Eyed Peas, and the birthday girl herself, Miss Britney Spears, as party-goers danced to the beat.

Near the end of the night, bite-sized Crumbs cupcakes were served. New Yorkers love their cupcakes, and Crumbs proved to be the perfect way to end the evening.

Of course, no party is complete without a goodie bag, and Bravo did not disappoint. Guests received Lady Gaga’s The Fame Monster 8 track album, Fekkai Advanced Brilliant Glossing lotion, and a free session from Completely Bare Hair Removal Specialists. Not bad for a day’s work.

- Megan McDonough

http://sociallysuperlative.com/2009/12/03/bravo-launch-my-line-launch-party-at-avenue/

Creative Time Slumber Party

Socially Superlative
November 20, 2009 


This past Wednesday, November 18th, Ace Hotel New York hosted the Creative Time Slumber Party, an event celebrating the launch of a limited edition of pajamas by Will Cotton.

The line was produced by Exquisite Apparel in association with Phillips-Van Heusen. This unisex PJ set was selling for a preview-price of $150. For those who wanted something even more original, they could purchase signed Will Cotton sets for $350.

Will is clearly inspired by desserts, which are depicted in his pajama design. He shared his love for sweets with the rest of the party by having a long table set up in the center of the venue completely covered with every dessert imaginable. Each item was arranged in such a beautiful way, it took about thirty minutes for guests to dare think of disturbing the placement this edible artwork.

Cocktails and snacks were courtesy of April Bloomfield’s The Breslin. Wait staff served appetizers consisting of mini burgers, French fries, grilled cheese sandwich bites, and even fried rabbit. There were several cocktails and glasses of wine offered throughout the evening.

The dress code on the invitation read Boudoirs and Bachelor Pads, and this theme stayed true throughout the night. Book shelves, ornate furniture, and comfortable couches made one feel as if he were in a private sitting room. In one corner by the stairs stood an old-fashioned mirror. Nearby was a stack of boas, fur, silk nightgowns, and bathrobes for guests who opted to play ‘dress up.’

My personal highlight of the night was Jacob Ireland’s tarot card readings. After nervously waiting in line for my turn, I was quickly put at ease by Jacob’s reassuring demeanor. He spent about twenty minutes delving into his explanations of the cards I drew, and despite my initial reservations, I found his assessment of me quite accurate and very impressive.

Around 10pm that evening, musical guest Patrick Cleandenim performed for the crowd, with a DJ set by Matt Creed. By this time, the room was packed, and people were happily chatting away while nibbling on cookies and tarts. Perhaps it was just the sugar rush, but everyone was having a fabulous time.

- Megan McDonough

http://sociallysuperlative.com/2009/11/20/creative-time-slumber-party/

ASI Spring 2010: Press Preview: Custo Barcelona, Silvia Tcherassi, and Min Agostini

Socially Superlative
November 13, 2009

Spring was in the air Wednesday night at a private press viewing for Custo Barcelona, Silvia Tcherassi, and Min Agostini for their Spring 2010 collections. Hosted by ASI Marketing Group and held in their SoHo office, magazine and website representatives were given the exclusive opportunity to sift through these three unique designer brands.

While looking at Custo’s garments, I felt a stabbing in my heart to return to Spain. Although I fell in love with the southern city of Sevilla, I was always intrigued by Barcelona, and after having to suddenly cancel a weekend getaway there two years ago, I couldn’t help but regret this decision. Imagining me wearing a flowing dress walking by the warm seaside seems quite appealing this time of year.

Custo’s collection is full of vibrant color, fun prints, and intricate detailing. Despite the loose-fitting fabrics, each piece looks effortlessly breath-taking and will easily compliment a woman’s body. Perhaps I’m biased, but I had trouble taking my eyes off these clothes. The laid-back elegance of the brand will likely continue in popularity among consumers through the next season. A large plasma screen played their runway show from Mercedes Benz New York Fashion Week, allowing press to view the non-restricting movement of the garments.

Silvia Tcherassi, a native from Columbia, South America, displayed a collection that incorporated bright colors with bold accessories. Strapless dresses, short skirts, and loose-fitting tops mix and match well together, which will enable customers to display their own personality through the garments. I particularly appreciate Silvia’s ability to create long dresses with chic ruffling and her use of feminine prints to create clothes that woman will feel beautiful wearing.

The Min Agostini collection was a bit more focused on architectural construction. Although perhaps less wearable in everyday like than the other two brands, these garments do stand on their own. Most pieces were made in white and other neutral colors, giving the clothes a soft, angelic feel to them. Small, round fabric folds on specific garments gave these looks a floral appeal. When looking at runway stills from New York Fashion Week, the construction serves as a major highlight. Pockets, silhouettes, and head pieces added to the simple yet conceptual collection.

- Megan McDonough

http://sociallysuperlative.com/2009/11/13/asi-spring-2010-press-preview/

Norisol Ferrari: Fall/Winter Collection

Socially Superlative
November 3, 2009

The debut bespoke Fall/Winter collection of Norisol Ferrari was unveiled this past Sunday at Safe Harbor NYC. Designer and brand namesake Norisol Ferrari entitled her collection, “The Beginning,” and displayed sixteen very different looks. Dancers from Merce Cunningham, Joffrey, and other fantastic professional dancers modeled her eccentric line of women’s coats. Starting the night off with complimentary wine, guests socialized and reveled in the unique setting surrounding them.

The production as a whole was very theatrical. Taking place one day after Halloween proved to be an appropriate choice, with both mood and décor reflecting the ominous theme. Slow music composed in minor keys echoed through the speakers, similar to tunes one might hear while walking through a haunted house. Lights remained dimmed throughout the show and smoke filled the room. New York’s professional dancers each embodied a specific character, and their facial expressions, bold make-up, and slow moving strides added to the overall effect of the sinister evening.

Magazine editors and other fashion insiders were seated in wooden chairs down the runway, giving every guest and up close and personal view of the detailed and hand-crafted garments. Although the majority of the coats were black, each piece had a particular style and personality. Ferrari uses luxurious natural fabrics and hand-makes every piece, leaving clients with a one-of-a-kind piece altered to their specific proportions. Norisol incorporates her interest in ancient civilizations into her well-constructed, tailored coats.

Norisol Ferrari was born and raised in New York City, beginning her fashion career at the young age of fifteen, where she interned at a button company. Norisol has worked in both the United States and throughout Europe with Donatella Girombelli, Carole Little Furs, Katharine Hamnett and Gas Jeans. In 1999, Norisol served as co-founder of 2BNN, a ready-to-wear line she launched with friend Nora Nardone. Ferrari offers fittings for her garments in New York City and around the world.

- Megan McDonough

http://sociallysuperlative.com/2009/11/03/norisol-ferrari-fallwinter-collection/


Photo by Peter Ruprect.

Tommy Hilfiger: Spring 2010 Collection

Socially Superlative
November 1, 2009

A private press viewing for Tommy Hilfiger’s Men’s and Women’s Spring 2010 collection was held at the designer’s showroom this past Thursday. Public Relations Manager for Menswear, Diego Louro, and Senior Communications Manager, Melissa Lun, happily greeted press members as they entered the studio.

In the main area, a champagne table was set up for guests. One side of the room showcased women’s clothing, while the other side consisted of menswear, beach towels, and swimsuits. The Hilfiger runway show from September’s fashion week played on a large plasma television screen. This was helpful for guests to better visualize how the clothes appear in everyday life.

The next room showcased the rest of Hilfiger’s collections. Clothes, sunglasses, watches, purses, and shoes surrounded the center table, where more beachwear was displayed. Louro explained that the concept behind both collections is a California, all-American state of mind. For women, each garment is special enough that is can be worn on its own. The clothes are feminine without being too girly. The masculine influence of plaid shirts make this brand a constant stable in consumer closets.

The look book illustrates how Tommy Hilfiger’s designs are classic, original pieces of art that do not need to be over-worked or adorned with accessories. Soft floral dresses and neutral tan, white, and black pieces give the women’s collection a cool, confident, and clean look. The men’s collection incorporates the standard red, white, and blue colors in plaid and striped patterns.

Public Relations Assistant, Jessica Stambaugh, explained that next year marks the 25th Anniversary for the global brand. One new element added this year is collaboration with designer Edmundo Castillo on the shoe designs. Gladiator-looking sandals and heels are constructed with rope material. This original concept seems to be one of the collection’s strong points this season.

As far as prices go, most items are generally affordable. Taking into consideration the tough economy, shoes are sold for under $200, with runway accessories priced slightly higher. Several holiday items will be available this winter, made in cashmere and denim materials. Scarves, hats, wallets and ties can each be purchased for under $100. The sole exception will be ten pairs of red Tommy Hilfiger ice-skates. This limited edition item will be sold at the company’s new global flagship store on Fifth Avenue.

- Megan McDonough

http://sociallysuperlative.com/2009/11/01/tommy-hilfiger-spring-2010-collection-2/

Oceana New York Launch party

Socially Superlative
October 22, 2009

Oceana celebrated the launch of their New York City office this past Monday evening. The party was hosted by Alexander & Brenda von Schweickhardt and held in their beautiful Manhattan penthouse. Guests stopped to pose for photographs before making their way up the spiraled staircase and into the main event.

Oceana Board Chairman, Keith Addis, and Executive Vice-President, Jim Simon proudly welcomed their guests. Addis and Simon later gave well-received introductions about the nonprofit organization, which concluded with their announcing the launch of the New York Office.

Both levels of the apartment reflected an ocean theme that was present in every detail of decoration. Seated on a window ledge leading to the upstairs penthouse were two models dressed in head-to-tail mermaid attire. Their colorful and shiny outfits made quite a splash that night. Upstairs, waiters served delicious gourmet hors d’oeuvres and guests were treated to specialty drinks donated by Zaya. Tiffany & Co. sponsored the event, with Foundation President Fernanda Kellogg in attendance.

Celebrities and well-known members of New York Society attended the exclusive launch in support of the nonprofit’s continued contributions to ocean environments. Gina Gershon, Sue Cohn Rockefeller, Law & Order’s Sam Waterston, fashion designers Tommy Hilfiger and John Varvatos all shared in the festivities. Music producer Nile Rodgers, New York Jets’ Damien Woody, and actor Jeff Goldblum were among other note-worthy attendees. They were all truly excited to be a part of such an honorable organization.

Bettina Alonso, Vice President, Development, was thrilled to have such a successful showing for the event. Extending the launch an extra hour gave people an opportunity to learn more about the situation of our oceans.
“We had a lot of supporters with us, Board Members and Ocean Council members, as well as new faces who have shown interest in knowing more about what how we achieve victories.”

Alonso worked in the European headquarters in Spain for two years before moving to New York, and feels that it is the perfect location.
“New Yorkers have an international approach to topics, as well as Oceana. I also felt, that our very focused results oriented approach is something that appeals to New Yorkers.”

Oceana is a nonprofit international advocacy organization dedicated to protecting and restoring the world’s oceans. With representatives present in North America, Europe, and South and Central America, it makes sense that they locate workers in a global city like New York. Founded in 2001, Oceana staffers and volunteers work tirelessly to reduce pollution and help prevent the destruction of fish, marine mammal, and other sea life habitats and populations.

-Megan McDonough

Here is Oceana’s official mission statement, courtesy of Bettina Alonso
:
Oceans cover 71 percent of the globe, and they are as important to us as they are vast. Not only do they control our climate; they are the primary source of protein for 1 billion people around the world. They drive our economies. For millions of sailors, swimmers, and vacationers of all stripes, they offer a refuge from the metal and concrete that encase our working lives.

Oceana seeks to make our oceans as rich, healthy and abundant as they were in our grandparents’ youth. We look to a future in which dolphin sightings are common along any temperate coast; in which the mighty swordfish, marlin and tuna are abundant once again; in which whales and sea turtles thrive, cod are plentiful on both sides of the Atlantic, local fishing cultures evolve rather then decline and in which fish are a safe, growing and plentiful source of food around the world.

In the last few decades we have seen the benefits of restored rivers and lakes – for ecological and economic health – in many parts of the world. We can reap the same benefits from healthy oceans. We can restore ocean ecosystems that will sustain us, entertain us, amaze us and generate jobs around the world for centuries to come.

http://sociallysuperlative.com/2009/10/22/oceana-new-york-launch-party/