DIY Shopping Tours Launch Party

Socially Superlative
June 15, 2010

Last Thursday, Jordana Hazan and Celebrity Hairstylist Sergio D’Larosa of Untapped PR hosted a launch party for DIY Shopping Tours. Held at the trendy Hotel on Rivington, it was certainly a great way to kick off what is sure to be a fabulous summer.

DIY is the first online shopping manual that offers Friday afternoon tours where guests are given entrance into some of the most exclusive showrooms in NYC and other cities around the world. During thesetours, shoppers have access to designer clothes and handbags at unbeatable discounts. This benefits the customer while also allowing the showrooms to eliminate extra stock.

Throughout the night guests danced to beats from celebrity DJ Yoshi while sipping on complimentary glasses of NUVO sparkling liquor. Attendees were also presented with a generous gift bag from several of the event’s sponsors, which included Hard Candy, Carolina Pad, and Fancy Love.

Founder of DIY, Lana Migliore, was on hand to answer questions about her company. She explained that during the four-hour tours, each person is not only treated to an intimate showroom experience for both clothing and accessories, but also leaves with a lavish gift bag worth more than $100 in consumer products. Now that’s what I call an afternoon well spent!

- Megan Eileen McDonough



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